The National Beverage Company Coca-Cola/Cappy was established in 1998 through the investment of a group of Palestinian businessmen. Their aim was to harness local expertise in order to strengthen the Palestinian economy by developing local products which could compete favorably with foreign products in the Palestinian market.
Since its establishment the company has distinguished itself with its products, and has expanded its range of products significantly. In 2005, the National Beverage Company acquired the Palestinian Beverage Group and Cappy juice trademark, and the company acquired Jericho water production line in 2006, the. At the end of 2006, NBC appointed Mr. Imad Al Hindi, who had served as Supply Chain Manager for several years, as its General Manager.