Ramallah- The National Beverage Company Coca-Cola/Cappy (NBC) and Al-Tayf Dairy and Food Products Co. have continued their active and strategic participation in the Palestinian Industries Exhibition 2021, held under the patronage of President Mahmoud Abbas, on the occasion of National Product Day in Al Bireh Municipality Halls, and organized by the Palestinian Federation Of Industries and Specialized Industrial Federations, respectively in Gaza, Ramallah and Al-Bireh Governorates. The exhibition events continued for three days, as it was opened in the presence of Mr. Khaled Al Osaily, Minister of Economy, Dr. Leila Ghannam, Governor of Ramallah and Al-Bireh, Mr. Mahmoud Al Aloul, Deputy Chairman of Fatah Movement, and Mr. Bassam Walweel, Head of the Palestinian Industries Federation.
The 87-square-meter stand of the two companies have seen distinguished and remarkable interaction and attendance by the exhibition visitors, who praised the high quality, richness and delicious taste of the offered products. They confirmed that the products meet the needs of the food basket of the Palestinian family, and expressed their admiration of the diversity in the production to satisfy their desires.
Mr. Imad al-Hindi; General Manager of NBC and Al-Tayf Dairy and Food Products Co., said that “as Palestinian local companies, we are keen to support all activities that would promote the national product. We have completed, few days age, our sponsorship for the events of the National Product Day organized by the Palestinian Consumer Protection Society in Birzeit University because we believe that our products offer good quality and are highly competitive, not only locally but at a global level as well”. He added that it is also necessary to increase all efforts to support and promote our national products to give them higher priority to be the consumer’s first choice.
Mr. al-Hindi stressed that our participation in Palestinian Industries Exhibition for this year aims to strength the bonds of trust and communication with local consumers, closely know their needs and different requirements in order to meet them, in addition to familiarize the public with the available new products in each of NBC and Al-Tayf. He added that our regular participation in exhibitions and fairs is a significant and continuous step towards enhancement and development of the Palestinian economy in general, and the food industries sector in particular.
Mr. al-Hindi pointed out that the national products are one of the most important pillars for the development of the local economy. He asserted the significance paying more attention to these products and provide them with genuine support, in order to increase their share in the local market for a stronger Palestinian economy. Industrial establishments should be expanded and increased in number to contribute to mitigate the unemployment problem, in particular among the youth groups due to their urgent need for more good job opportunities to pave their way to the future.
It is worth noting that NBC has endeavored for more than twenty-three years to manufacture high-quality products, and produce various tastes using Palestinian labor. In addition, the market share of Coca-Cola products among consumers in Palestine is the highest in the Middle East. On the other hand, Al-Tayf Dairy and Food Products Co., an affiliate of NBC, has an outstanding market share in a record time, looking forward to achieve food safety requirements and high quality of its products. Moreover, the company seeks to achieve the best and safest products for the Palestinian consumer by using 100% fresh milk from the Palestinian farms without any additives to be the first and natural choice for the Palestinian consumer looking for quality. Furthermore, in Candia factory, the Company use the latest technologies with international expertise and Palestinian labor.
