Ramallah - Alhayat Economic – The Palestinian Consumer Protection Society (PCPS) participated in the National Product Day, organized in Birzeit University. The event, sponsored by the National Beverage Company Coca-Cola /Cappy (NBC), was held with the participation of 18 local Palestinian companies, and included a conference and an exhibition for the Palestinian national products.
Commenting on this event, Mr. Imad al-Hindi, General Manager of NBC said that: “NBC is keen to support and back all activities and events that would in their turn support the Palestinian national product, as one of the most important pillars of industrial production development and national economy advancement”. He called for providing more protection, support and promotion for the development of national product, and more action to resolve difficulties and establish the legislative infrastructure to provide it with protection.
“Supporting the national product and increasing its market share participate in increasing number of industrial plants and expanding the existing factories, which would participate in mitigating the unemployment issue among youth sector”. Mr. al-Hindi added, highlighting the importance of intensifying media and advertising campaigns in order to promote the national industry by all means available locally and internationally”.
Mr. al-Hindi indicated that “as an embodiment to its visions and goals, NBC has always been keen to provide various options with global standards, manufactured by Palestinian labor, for the Palestinian consumer who deserves high-quality distinguished products at the region level”.
On his part, Salah Hanieh, Head of Palestinian Society for Consumer Protection said: “We, in Palestinian Consumer Protection Society, endeavor to launch the National Product Day annually, for the role it plays in enhancing the position of the Palestinian product and opening up options for the consumer to select from. This is due to the fact that we are always keen of providing the best and highest quality to consumers, protecting their interests and maintaining and defending their rights. He went on saying that in co-operation with Birzeit University, this year we are targeting the student sector, so they would have the opportunity to approach the Palestinian product, its quality and conformity to the global standards more closely.
