Sports Culture Federation praises the support and sponsorship provided by National Beverage Company


Jerusalem - Pal Sport Agency - Chairman of the Palestinian Sports Culture Federation, Eng. Samer Nusseibeh, praised the distinguished role that the National Beverage Company Coca-Cola/Cappy (NBC) plays through its limitless sponsorship and support for the youth, sports and social activities in Palestine in general and in Jerusalem in particular.


The notes came during his visit to the offices of the National Beverage Company Coca-Cola/Cappy in Beitunia where he was received by Mr. Imad al-Hindi, the General Manger  of NBC.


Mr. Nusseibeh said that both he and the board of directors of the Federation extend thanks for the fruitful partnership with the Company and for the latter’s recent approval to sponsor the Challenge Race, with the 5 km length of track, due to be held by the end of this month in Jerusalem.


Eng. Nusseibeh confirmed that this race, which is held in partnership with Qudsna Association of Federations and Sports, is the first cooperation with NBC.  He expressed thanks to the Company management, Mr. al-Hindi, its General Manager and, Mr. Alaa Esawi Technical Department Coordinator of NBC.


On his part, during his meeting with Mr. Nusseibeh, Mr. al-Hindi, expressed his happiness with the idea of ​​the race, targeting an important category of our people and the whole world, namely, diabetics.


Mr. al-Hindi stressed that sponsoring this race comes as part of the Company's interest in sporting activities and promoting the culture of sports exercise among young people, especially those with special needs.


Mr. al-Hindi confirmed that the Company is in the process of building a permanent and ongoing relationship with this distinguished Federation in Palestine. He asserted at the same time that the Company works on supporting and sponsoring projects aiming at serving the local Palestinian community, in particular the children of Palestine, especially those with special needs. The Company have special and permanent care to Jerusalem and its establishments and clubs.


Mr. al-Hindi concluded his speech by calling that all potentials should be directed to supporting sports and its clubs in Jerusalem, and to embracing youth of both genders to direct them to a healthy sporting life, particularly in light of those special circumstances experienced by the city, to ultimately create the suitable ground to embrace and nurture talents and skills of the youth in light of the difficult economic and social circumstances.


The meeting was attended by Mr. Alaa Esawi, Technical Department and Public Relations Coordinator of NBC and Mr. Ahmed Al-Bukhari, secretary of Qudsna Association for Federations and Sports.


The sponsorship includes providing the Federation with all needs of the race whether beverages, medals and t-shirts with the logos of the Federation and Qudsna Association in addition to the logo of Al-Tayf Dairy and Food Products Company (Candia), an affiliate of the National Beverage Company Coca-Cola/Cappy.