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27-11-2022


Along with the start of the 2022 World Cup, National Beverage Company operates a special truck to display the 2022 World Cup matches




 

 

The National Beverage Company Coca-Cola/Cappy (NBC) continues to take part in the atmosphere of enthusiasm and competition experienced by the Palestinian public during 2022 World Cup period. NBC displays the World Cup matches in Qatar on a giant, HD screen, as part of the Coca-Cola truck tour to display the World Cup matches, coinciding with the start of the World Championship competitions in Qatari capital, Doha.

The truck will tour various Palestinian cities and villages to show the championship matches, which will continue until the 18th of December 2022.

The Company's truck will continue to display the World Cup matches in an open atmosphere of interaction, joy and cheering in public places, squares and stadiums of sports clubs. Watching the matches will also include entertainment activities and the distribution of prizes and gifts to the attending audience.

Regarding this initiative, the General Manager of the National Beverage Company Coca-Cola/Cappy, Mr. Imad al-Hindi said, "The National Beverage Company launched this initiative with the aim of enabling the widest possible segment of the Palestinian people and football fans to watch the World Cup matches and follow the competitions of the championship held for the first time on an Arab land.”  He indicated that his Company’s initiative is based on a clear principle that everyone has the right to follow the activities of this global event that the world awaits every four years.

 

 

Mr. al-Hindi stated that Coca-Cola is the official partner of the Mondial, in a long-term partnership between the Coca-Cola Company  and the FIFA over the past editions.  He underlined the endeavor of the National Beverage Company Coca-Cola/Cappy to bring the global event closer to the Palestinian people, especially since the Company succeeded in bringing the edition of the original World Cup and made it available to the Palestinian public to have photographs therewith and see it closely in the past two editions of the tournament.

The National Beverage Company Coca-Cola/Cappy has sponsored display areas for the World Cup matches, as it sponsored the World Cup events in Lacasa Mall, in partnership with the Palestinian Football Association and Lacasa Holding Company, in Lacasa Mall and the Carmel Hotel, so that fans could watch the World Cup matches throughout the month of the international championship competitions..