Under the Sponsorship of National Beverage Company, Palestinian Sports Culture Federation and The Capital Club Organize Sports and Awareness Activities for “Pink October”
Jerusalem: Under the sponsorship of National Beverage Company, the Palestinian Sports Culture Federation and the Capital Jerusalem Club are organizing a sports and awareness initiative titled “Go Pink”, dedicated to women in observance of Breast Cancer Awareness Month – Pink October.
The initiative includes a series of women’s football matches and activities across the Jerusalem and Ramallah & Al-Bireh governorates, combining sports activities with health awareness messages.
Mr. Imad Al-Hindi, General Manager of National Beverage Company, said: “At National Beverage Company, we believe that supporting sports goes beyond sponsoring competitions and tournaments. It also means investing in people, promoting health, raising awareness, and supporting initiatives that create a positive impact in society. In this spirit, we are proud of our partnership with the Palestinian Sports Culture Federation and its programs and initiatives that bring together sports and awareness, particularly during Pink October.”
Al-Hindi added: “Our sponsorship of this initiative reflects the company’s commitment to supporting sports and community initiatives, and our belief that sports provide an important platform for promoting health, building character, teamwork, and perseverance. We also believe in the importance of using sports as a platform to deliver awareness messages that touch people’s lives. We hope this initiative will contribute to raising awareness of the importance of prevention and early screening, and that this partnership will serve as a model for continued cooperation on meaningful and sustainable community initiatives.”
Engineer Samer Nusseibeh, President of the Palestinian Sports Culture Federation, emphasized that the Federation continues its efforts to promote sports culture and awareness across the various governorates of Palestine. He noted that the “Go Pink” initiative combines sports activities with health awareness, aiming to highlight the importance of early breast cancer screening and encourage women to adopt sports as a healthy lifestyle.
Engineer Hazem Khattab, Secretary-General of the Federation, said that the Federation’s objectives extend beyond the sports and cultural dimensions to bringing activities and events to different governorates across Palestine. This, he noted, helps reinforce the concept of unity and highlights the important role of sports in community life.
He added that regular physical activity contributes to better mental and physical health and helps prevent a range of diseases, while also playing an important role in character building, communication, and teamwork.
Engineer Nusseibeh further noted that the Federation has developed an integrated program for a series of sports and awareness activities and events during the coming period, as part of its efforts to establish sports as a culture and a sustainable way of life.
He expressed his appreciation to National
Beverage Company “Coca-Cola” for sponsoring the initiative and for the
longstanding partnership between the two organizations.
