National Beverage Company signs an agreement to sponsor Burj Alluqluq Football Team


Ramallah- Alhaya Economic – In line with its commitment to support the Palestinian sports, the National Beverage Company Coca-Cola/Cappy (NBC) signed an agreement at its head office in Beitunia to support the junior and youth football team of Burj Alluqluq Social Centre Society. The agreement was signed by Mr. Imad al-Hindi, General Manager of NBC and Mr. Nasser Gaith, Chairman of the Board of Directors of Burj Alluqluq Social Centre Society, in the presence of Mr. Montaser Idkeidek, Executive Director of the Society, and Mr. Alaa El Esawi, NBC Technical and PR Coordinator.

Mr. al-Hindi confirmed that NBC provides this sponsorship to emphasize its devotion to support sports in the emerging and youth player communities in Jerusalem, especially amidst the tough economic conditions, and in a way that enables the Society to undertake its role embracing the youth and providing a sporting climate that encourages refining of the skills of the emerging and youth players, and investing their spare time optimally by providing activities that boost the psychological and physical health.

Mr. al-Hindi praised Burj Alluqluq Social Centre Society’s role and the programs it delivers to the Jerusalem community in view of the importance of such programs in supporting and empowering the youth, children, and women as such groups need targeted initiatives amid the economic downturn and the elevated poverty and unemployment rates.

Mr. Gaith valued NBC’s devotion to support the football team, and he asserted that this support will contribute to enabling the Society to continue advancing the team and conduct the necessary training to qualify the young and emerging players, and to enable them to invest their potentials correctly.

Mr. Idkeidek affirmed that the support delivered by NBC will contribute to enabling Burj Alluqluq Social Centre Society to continue working with the youth and protecting them in a safe environment, especially amid the current conditions in Jerusalem. He pointed out that this sponsorship will help in covering the team’s needs of sport supplies and equipment, and continuation of the training activities to enhance the abilities of the players of the age groups 15-17 years so that they can engage in local clubs in the future.