In preparation for Abu Dhabi World Professional Jiu-Jitsu Championship, National Beverage Company sponsors the participation of the Jiu-Jitsu champion Ahmad Khuffash in the training camp in Brazil

Ramallah- Alhayat Economic - The National Beverage Company Coca-Cola/Cappy (NBC) signed an agreement to sponsor the participation of Ahmad Khuffash, the Palestinian Jiu-Jitsu Champion, in the training camp in Brazil to be prepared for participation in Abu Dhabi World Professional Jiu-Jitsu Championship since he was qualified for the first time for the championship scheduled to be held in Abu Dhabi next April with the participation of more than 6,000 international athletes.
Khuffash was qualified for the world championship after winning the golden medal in the open weight category in the Jordan National Pro Jiu-Jitsu Championship and a bronze medal in the 94 kg” group in West Asia Championship held in the Hashemite Kingdom of Jordan last year.
Under the sponsorship agreement, NBC shall incur Khuffash’s travel expenses to participate in the training camp in Brazil, with his coach Zaid Granduke, Jordanian Jiu-Jitsu and Judo champion, in addition to the costs of accommodation, gym and the championships held on the training side-lines as well as their personal expenses during their 38-day stay.
The agreement was signed in NBC headquarters at Ramallah in the presence of Mr. Imad al-Hindi, General Manager of NBC, who confirmed that NBC Management is proud of Ahmad Khuffash, as Jiu-Jitsu athlete, attaining an international level and his outstanding performance in the regional and international championships.
Mr. al-Hindi added that NBC is proud to support Khuffash’s athletic career and sponsor his participation in the Brazilian Capital Rio de Janeiro, wishing him success in the world championship and to achieve more successes. Mr. al-Hindi called upon the Palestinian youth to take after Khuffash’s experience, keep up pursuing, and put in efforts to make achievements in various sports and raise Palestine’s name in the regional and world forums. He also asserted that NBC is committed to support and embrace the Palestinian athletes to advance their skills and abilities to enable them to compete on the international level and boost the Palestinian sports status worldwide.  
He called upon the different sectors and institutions to demonstrate increased commitment to invest in the Palestinian athletes. He indicated that Palestine has plenty of male and female athletes who await support and sponsorship so that they can enhance their skills and participate at the regional and international levels.
On his part, champion Ahmad Khuffash said he is very grateful for NBC for its generous initiative to sponsor him. He asserted the importance of participating in the trainings which contribute in the physical preparation of Jiu-Jitsu player in preparation to take part in the world championship, additionally; such type of combat sports needs ongoing mental preparation and physical training to improve competence and skill.
Khuffash hoped that Jiu-Jitsu receives attention in Palestine and support to spread for its benefits that contribute in promoting the mental and physical skills of youth of both genders. He noted that learning this sport helps in enhancing the ability of persons of average physical skills to defend themselves, especially when there are physical differences between both opponents, whereas the Jiu-Jitsu player can submit the opponent even if there is a difference in weight while a Jiu-Jitsu player can only be submitted by a Jiu-Jitsu player.
Khuffash explained that Jiu-Jitsu is a combat sport that adopts one-round system and the game ends either by submitting the opponent or when the time is up, and the score is calculated in case neither player submit the other.
In this case the player with the highest score is declared as the winner. He added that Jiu-Jitsu is distinguished with relying on technique and focus and it improves player’s endurance and physical cultivation as well as mastering of excellent marital skills. Further, Jiu-Jitsu enhances self-confidence and helps the youth to let off steam and encourages them to quit bad habits such as smoking.


Ahmad Khuffash (25 years of age) has started playing Jiu-Jitsu six years ago after he received training on many martial arts such as Taekwondo, Judo, and wrestling. Khuffash is a Jiu-Jitsu coach at Al-Wihda Club of Ramallah in addition to working in water engineering in a local company.