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06-05-2014


First prize is 5 winners to a trip to attend the quarterfinal of the World Cup




National Beverage Company launches the

"Support and win with Coca-Cola” Campaign

 

Ramallah – Economic Hayat - The National Beverage Company Coca-Cola/ Cappy (NBC) launched its promotional campaign for the 2014 summer under the slogan “Support and Win with Coca-Cola", marking the start of the count-down for the Brazil World Cup 2014, which will be kicked-off June in the capital of Brazil, Rio de Janeiro.

This campaign is one of the largest campaigns launched by Coca-Cola throughout the Middle East and North Africa region and will continue until the 15th of the upcoming July

 The campaign aims to meet the ambitions of Coca-Cola loyal customers and keep up with the passion of football and World Cup fans as well as those dreaming of the opportunity to travel to attend the Brazil World Cup matches. The campaign provides many valuable prizes, notably the Grand Prix which includes a distinctive trip to Brazil to attend the quarterfinal match for five winners and a companion for each, in addition to five-star hotel accommodation and the provision of recreational activities arranged by Coca-Cola international.  The category of the second prize includes an integrated theatre system, while the third category includes tens of thousands of the 2014 World cup (Coca-Cola) footballs. The fourth prize is hundreds of thousands of free 300-ml drinks from Coca-Cola products 

Consumers can look for the winning words under the caps and covers of promotional packages covered by the campaign including Coca-Cola, Sprite and orange and strawberry Fanta of 2-liter, 1.125-liter, and 330-ml sized beverages. The consumer may then deliver these too receive the prizes. Diet products or the sizes other than the aforesaid are excluded from the campaign. The winning caps and covers for the Grand Prix and the integrated theatre system will be exchanged at the NBC headquarters in Ramallah and the Company’ branch in Gaza

The winning caps and covers for the free footballs and products can be exchanged at distinctive points of sale through the West Bank and Gaza.  A list of such points of sale will be published in the official newspapers or at any branch of the NBC. Mr. Imad al-Hindi, General Manager of the National Beverage Company Coca-Cola/Cappy stressed that his Company was aware of the interest by the Palestinian football fans in the World Cup. Through this campaign, the NBC seeks to share the passion of the fans of this sport.  "The NBC endeavors to keep up with the interests of the Palestinian public in international sports. This campaign comes in line with with our goals and plans to support sports activities in Palestine and to meet the ambitions of fans of sports and World Cup championship. We are happy to share with them their interest in sport seasons such as the World Cup.  We want our products to be their best companion to freshen them up at the hot summer time and during their support for their favorite teams in the World Cup," he added.

Mr. al-Hindi expressed his pride in the sportive spirit demonstrated by the Palestinian public and youth regardless of the difficult conditions, a fact that reflects this nation’s love for life and the desire to share with the world the sports seasons such as the World Cup.

Furthermore, Mr. al-Hindi expressed his pride that NBC has hosted the World Cup during the past year when Palestine was selected to be the first stop for the World Cup in the Arab world in its tour around the globe sponsored and organized by the Coca-Cola International, which highlights the interest conferred by Palestine and the NBC to international sporting events and to participating in their events.  Mr. al-Hindi added: “We proudly provide our consumers and public in Palestine with this campaign in appreciation for their trust in our products. With their support, the NBC managed to attain the first place in the national beverage sector in Palestine. Therefore, the NBC is keen to introduce the best campaigns that meet the consumers’ aspirations, as well as to provide national products of international quality to the Palestinian consumers.