The National Beverage Company Coca-Cola/Cappy (NBC) signed a sponsorship agreement with Al-Bireh Youth Foundation. Under this agreement, NBC shall sponsor the Club’s Young Players Academy. The signing of the agreement took place in the presence of Mr. Imad al-Hindi, the General Manager of NBC, Mr. Hasan Ali, the Academy Manager at Al-Bireh Youth Foundation Club, and Ms. Hidayah Jamal, the Administration Manager of the Academy.
Commenting on the signing ceremony of the agreement, Mr. Imad al-Hindi, the General Manager of NBC stated, "As part of the strategic vision in supporting the Youth and Sports Sector, the Company saves no effort to sponsor football academies and provide the proper conditions and environment for the juvenile and young players with a view to empower the Palestinian clubs to bring up sports talents who have the ability to lead and promote the Palestinian sports in the future".
Mr. al-Hindi pointed out that NBC's joint efforts with the clubs are seen as a long-term investment at the sports level in the talents and sports infrastructure. He expressed his happiness with the partnership with Al-Bireh Youth Foundation, which has an academy for football that has a great impression and imprint in terms of bringing up and qualifying young players to be ready to take part in competitive championships.
On his part, Mr. Hasan Ali, Manager of the Academy of Al-Bireh Youth Foundation Club expressed his appreciation of the sponsorship provided by NBC in favor of the Academy. He pointed out that the Academy seeks to bring up young players on scientific bases and principles to ensure that they acquire proper football skills and refine their talents so that the Academy could be the main source for the first team, in addition to graduating a number of players for the national teams who are qualified and prepared by an integrated and experienced team of specialists.
Mr. Hasan indicated that the Academy has tens of players from various age groups, who are subjected to multiple trainings throughout the week. He pointed out that the Academy is working on ensuring that the players acquire external experiences by interacting with other academies in addition to taking part in local championships, in which the Academy takes apart.
