Ramallah - Nisaa FM Radio Station and National Beverage Company Coca-Cola/Cappy (NBC) concluded the ‘For Her Because She Is Special’ project, which was launched last December and targeted 25 women from the West Bank and Jerusalem province. The project aimed at empowering female entrepreneurs with small businesses; and has contributed as well to the promotion and marketing of their businesses. The project included the implementation of two training workshops, the production and broadcast of a radio program to introduce female entrepreneurs, as well as the production and broadcast of TV commercial clips to promote their businesses.
Rahma Zahran did not expect that her small home project would achieve such turnout. After she and a number of female entrepreneurs with small and home projects joined the ‘For Her Because She Is Special’ project, Zahran managed to expand and promote her project “Jannah for Food Products”. Demand for her products increased by citizens, merchants and institutions, and her pride in the achievement increased after the Agricultural Development Association contacted her in order to purchase her various products of Labneh with olive oil, pickles and other food products.
Zahran confirmed that she contributed to reducing the distance between the female entrepreneurs and specialists in the economy and business who are difficult to reach, allowing women to discuss the obstacles and challenges they face while implementing their projects.
Ola Daoud, who with her partner Fatima Zahalka manages the “Ola's Cake and Sweet Ideas Cake” project, said that her participation in the two training workshops, in addition to the advertising campaign and the radio program contributed to enabling her to develop her project and do good marketing of such project. This led to a growth in the customer base and an increase in sales and revenues.