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27-01-2016


National Beverage Company Coca-Cola/Cappy signs agreement to sponsor two football and basketball schools for grassroots for Silwan Club




Ramallah - Al-Ayyam:  The National Beverage Company Coca-Cola/Cappy (NBC) signed an agreement with Silwan Sports Club to sponsor two football and basketball schools to teach and train grassroots. The agreement was signed by Mr. Imad Hindi, General Manager of NBC and Mr. Jamal Adila, Chairman of Silwan Club Management Board in the Company's headquarters in Beitunia, Ramallah.
 
Under this agreement, the National Beverage Company Coca-Cola/Cappy will provide Silwan Club’s Football and Basketball Schools for grassroots with the required sports equipment, tools and uniforms for the sports teams.
 
Mr. al-Hindi pointed out that the signing of the agreement came as part of the company’s commitment to support the Jerusalem institutions, especially the sports institutions, which are still facing financial and technical hardships that may hinder the services delivery to the different society classes, especially the youth. "We are proud to have signed the agreement with Silwan Club, which is one of the oldest national clubs, especially in Jerusalem. On the other hand, our company is committed to constantly support any institution or event that will deliver services to the youth in Jerusalem based on the company's commitment to social responsibility towards the youth of our home country to raise an ambitious and promising generation and to transform their talent to professionalism capable of competing”, Mr. al-Hindi added.
 
Mr. al-Hindi praised the role of Silwan Club in the development of football career and sports culture in Jerusalem, in addition to its role in the refinement of youth talents in football and basketball of both male and female athletes. He added that "the resoluteness of Silwan Club in Jerusalem and its national commitment are per se an achievement that requires us to support the club, establish sustained cooperation and sponsorship to support its steadfastness and endurance to be able to continue the delivery of social and sports services to its members from the youth and juniors of the town”.
 
Mr. al-Hindi also said, "We hope that the Football and Basketball Schools will be a glimpse of hope for grassroots who are interested in various sports, and will contribute to establishing a professional generation of athletes and qualify them to participate in various competitions and tournaments at local, Arab and international levels. He expressed his appreciation of the young age groups in Palestine, who constantly record pioneering achievements, and raises the name of Palestine high."
 
On his part, Jamal Adila appreciated NBC sustained support for Jerusalem clubs.  He said, "We would like to thank the Company for its constant sponsorship. We hope that the signing of the sponsorship agreement for the basketball and football schools will contribute to promote a new spirit and hope for the grassroots and youth to be their community leaders and to realize their dream of professionalism under the direction of the most skilled specialized club coaches."
 
Adila pointed out that the support of the private sector companies is a strong push towards the preservation of the successful football career of Jerusalem clubs. He called on the companies and other institutions to follow the example of the NBC and seek to revive the sports and youth culture in Jerusalem, which suffers from extremely difficult economic, living and political conditions.  He stressed that Silwan Club promises everyone to remain Jerusalem’s beating heart and to be always successful.