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20-03-2022


National Beverage Company co- sponsored the Palestine International Marathon Events




 

Ramallah - Al Haya Economic – The National Beverage Company Coca-Cola/Cappy (NBC) co-sponsored the 8th Palestinian International Marathon events, which took place on Friday, 18th of March, in Bethlehem under the slogan of "Free Movement".   Organized after a break of two years, due to Corona virus pandemic, this year’s marathon is held pursuant to an agreement entered into and signed by the Supreme Council of Youth and Sports to sponsor the marathon’s events.

 

NBC provided the ten thousand marathon participants with "Arwa" water bottles, with an average of 2 liters per participant. The Marathon commenced from "Manger Square" with 1500 foreign participants, a number of youth, women, environmental and human rights activists. The Marathon included four tracks, with every track targeting specific group of participants.

 

Mr. Imad al-Hindi, General Manager of the National Beverage Company Coca-Cola/Cappy, (NBC) stated that "Sponsoring the Palestine International Marathon is part of our social responsibility commitment towards supporting sports events and activities in the community; and to complement our strategy in supporting youth and sports with the objective of achieving healthy sportive future for our youth."  He explained that this Marathon contributes to enhancing and promoting sport culture among all community groups, especially that this Marathon is available to all ages. "Such culture proved its significance year after year through such huge sports event", he added.  He confirmed that NBC is interested in sponsoring youth and sports activities, as it believes that youth is tomorrow's makers of hope and future.

 

 

Mr. al- Hindi added that Palestine International Marathon contributes to enhancing Palestinian youth relations, building communication channels with international community, expanding youth’s prospects to recognize other cultures, and conveying their message and voice to the world, particularly through extensive local and global participation of about 70 different nationalities.

 

NBC continuously sponsors events and projects that support the Palestinian youth and sports under its vision of the significance to enhance and promote these areas to empower the youth and women and promote health and sports projects. Over the recent years, NBC had equipped several sport teams of different age groups in football clubs and academies, women football, basketball, equestrian and swordplay teams, in implementation of its vision, since its inception before more than two decades.  NBC cares for and nurture the sector of youth, sports and juniors.