The National Beverage Company Coca-Cola/Cappy (NBC) provided sponsorship as a main partner for the first Palestinian Village Festival, held during the period from 12 to 14 March 2023 at Palestine Technical University/Kadoorie in Tulkarm. The festival event was opened under the auspices of Tulkarm Governorate, the Ministry of National Economy, the Ministry of Culture, the Chamber of Commerce of Tulkarm, and the Palestinian Businessmen Association, Tulkarm branch.
The opening ceremony was attended by the Governor, Major General Issam Abu Bakr, the Vice-Chairman of the Board of Trustees of Palestine Technical University Kadoorie, M. Suleiman Al-Zuhairi, the University Vice President for Administrative and Financial Affairs, Dr. Ahmed Shweiki, the President of the General Federation of Palestinian Industries, Mr. Bassam Walweel, businessmen, representatives of chambers of commerce, representatives of official, civil and private institutions, and representatives of partners, companies and institutions participating in the Exhibition. The participation in the festival also included 32 Palestinian companies.
The festival activities included a series of events and artistic and entertaining shows that attracted Palestinian families from different regions of Palestine.
Commenting on the sponsorship of the Festival, Mr. Imad al-Hindi, General Manager of the National Beverage Company Coca-Cola/Cappy (NBC) said, "NBC was keen to be a partner in this unique festival that seeks to promote the various Palestinian industrial, food and handicraft products." He indicated that the festival aimed to advance and promote the development process in Tulkarm to be an attraction for Palestinian families from all over the governorate of Tulkarm and the other cities and regions of Palestine.
Mr. al-Hindi confirmed that NBC has constantly strived to support events and festivals that aim to improve the national economy and contribute to the revitalization of local markets, especially that we are on the cusp of the blessed month of Ramadan. He explained that NBC considers supporting the national economy as part of its strategic vision, which it seeks to achieve in various exhibitions and events.
The Festival gives an opportunity to many Palestinian projects and industries to be present and communicate with the Palestinian citizen directly, as it includes multiple sections for national industries and youth and pioneering projects, as well as handicraft industries and popular food, in addition to a space for service and entertainment booths in the exhibition.
