National Beverage Company and the Capital Club to sign a sponsorship renewal agreement


Jerusalem – Pal Sport Agency- The National Beverage Company Coca-Cola/Cappy (NBC) signed an agreement to sponsor the Capital Club’s men’s and women’s teams for one year. The agreement was signed at NBC head office in Beitunia, in the presence of Mr. Imad al-Hindi, General Manager of NBC, Captain Firas Abu Mayala, Executive Manager of the Capital Club, and Mr. Alaa Esawi, NBC Technical and PR Coordinator.

Mr. al-Hindi said that he is proud to sign this agreement to sponsor the teams of the Jerusalem-based Capital Club. He said “At NBC, we take pride in supporting this emerging club which constitutes an extension of the active football academies for both genders which launched their activities 12 years ago and made a track record of achievements in the sporting, cultural, and social activities among the various age groups in our society, including the youth and children”.

Mr. al-Hindi indicated that harnessing and properly channeling the youth energy constitutes an investment to promote the Palestinian society. He asserted that NBC will continue supporting the sporting and community activities of the Capital Club.

Mr. al-Hindi said to Pal Sport Agency: “As we near the FIFA World Cup Qatar 2022, we assert that NBC is committed to meet the needs of the sport teams in general, and the football teams in particular, and it will extensively cooperate with the Capital Club to sponsor its women's team in the future, as we wish them further progress and success in this area.”

Captain Firas Abu Mayala appreciated NBC’s efforts towards renewing its sponsorship of the Capital Club teams, and its persistent support to many clubs in Palestine in general and in Jerusalem in particular, as well as all the community, sports, and cultural institutions across the governorates nationwide, because they need all the support they can get amidst the circumstances they are going through in the aftermath of the coronavirus outbreak in the last three years. Mayala called upon all the companies and private institutions to cater for the needs of the sports, cultural, and social organizations, and to support them due to their poor financial capabilities during the current hard times.