National
Beverage Company Sponsors the Palestinian U18 National Basketball Team in the
FIBA U18 Asia Cup 2026 Qualifiers
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Ramallah – Palestine
National Beverage
Company has signed a sponsorship agreement with the Palestinian Basketball
Federation to support the Palestinian U18 National Basketball Team
participating in the FIBA U18 Asia Cup 2026 Qualifiers, reaffirming the
company's ongoing commitment to supporting Palestinian sports and empowering
young athletes to represent Palestine at regional and international
competitions.
The agreement was
signed at the company's headquarters in the presence of Mr. Imad Al-Hindi,
General Manager of National Beverage Company (Coca-Cola/Cappy), and Mr.
Ibrahim Habash, President of the Palestinian Basketball Federation.
Under the agreement, Sprite
will serve as the Official and Exclusive Beverage Sponsor of the
Palestinian U18 National Basketball Team throughout its participation in the
Asian qualifiers. The Sprite brand will appear on the team's official playing
kit in accordance with the regulations of the International Basketball
Federation (FIBA), in addition to being featured across promotional
activities and media materials related to the team's participation.
Commenting on the
partnership, Mr. Imad Al-Hindi, General Manager of National Beverage
Company, said: "At National
Beverage Company, we firmly believe in investing in the potential of
Palestinian youth. We are proud to support the Palestinian U18 National
Basketball Team as it competes in this important continental tournament. Our
sponsorship reflects our long-standing commitment to advancing Palestinian
sports and strengthening Palestine's presence on the regional and international
sporting stage. We look forward to seeing our young players deliver
performances that reflect the determination, ambition, and resilience of
Palestinian youth."
He added: "This sponsorship
is a continuation of National Beverage Company's strategy to support
youth-focused initiatives and programs, recognizing the vital role young people
play in shaping the future. We are proud that Sprite is partnering with the
Palestinian U18 National Basketball Team for this important competition, and we
wish the players, coaching staff, and management every success throughout their
Asian campaign."
This agreement
represents another successful example of collaboration between the private
sector and national sports institutions, contributing to the development of
Palestinian national teams and enhancing their preparations for international
competitions.
For his part, Mr.
Ibrahim Habash, President of the Palestinian Basketball Federation,
expressed his appreciation for the partnership, emphasizing the important role
of the private sector in supporting and developing Palestinian sports. He
stated: "We sincerely
thank National Beverage Company for this valuable sponsorship, which provides
significant support to the Palestinian U18 National Basketball Team during its
preparations for and participation in the FIBA U18 Asia Cup Qualifiers. This partnership
reflects the mutual trust between the Federation and one of Palestine's leading
national companies, while helping provide the best possible environment for our
players to perform at their highest level and proudly represent
Palestine."
Mr. Habash added that
the Federation remains committed to strengthening the preparation programs for
all national teams across various age categories, noting that the support of
national partners plays a vital role in enhancing the teams' chances of success
and achieving future accomplishments.
This agreement forms
part of National Beverage Company's ongoing efforts to support sports and youth
initiatives across Palestine and to strengthen strategic partnerships with
national sports institutions, contributing to the development of Palestinian sports
while empowering young talents to achieve their ambitions and represent
Palestine with distinction at regional and international events.
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