31-05-2014
Palestine in the World Cup Brazil ,,, National Beverage Company releases World Cup Brazil schedule.
Jerusalem- Pal Sport Agency – The National Beverage Company Coca-Cola/Cappy (NBC), intends, as a part of the campaign it has launched concurrently with the imminent launch of World Cup Brazil in June, to distribute tens of thousands of the daily schedules of matches of the World Cup Brazil 2014 according to Palestinian local time.
The General Manager of NBC, Mr. Imad al-Hindi stated that the idea of the schedule card, which will be in a pocket size, was designed and implemented in cooperation with Pal Sport Network and Agency in line with the campaign launched by the company under the motto, “Cheer and Win with Coca-Cola” which includes arranging for 10 Palestinians to attend the World Cup matches at the expense of NBC as Coca-Cola International is one of the major sponsors of the World Cup. The gesture is a part of the “From Palestine to Brazil” message by a NBC initiative. The Company has maintained a continuous presence in the past World Cups as well as the Olympic Competitions.
Besides the Palestinian existence in Brazil, the Company will also distribute thousands of prizes across all governorates. Mr. al-Hindi congratulated the first winner of two tickets to attend the World Cup, Munir Dahman and his friend from Gaza Strip.
Alaa Al Esawi, the Technical Department Coordinator at NBC stated that NBC has kept in touch with the World Cup Brazil since the early stages before its launch. There have been many activities, events and tournaments named after the World Cup, most prominently was the “Coca-Cola Football Mondial Tournament for Jerusalem Football Academies under the banner “Jerusalem Brings Us Together”. Ten Jerusalemite teams participated in this tournament including Jabal Al Zaytoon Club whose Football School is sponsored by NBC.
