05-11-2014
National Beverage Company launches its “Add More Enjoyment To Your Home” Campaign
Ramallah- Al-Hayat Economic - The National Beverage Company Coca-Cola/ Cappy (NBC) launched its new promotional campaign under the slogan of "Add More Enjoyment To Your Home", which included the distribution of free packages of red-caps products when buying the promotional packages of yellow-cap products of Coca-Cola, Fanta Orange and Sprite.
The Campaign, launched on October 25th, continued throughout the West Bank until the campaign items ran out of stock, which included all carbonated products of the National Beverage Company Coca-Cola/Cappy of 2-liter and 1.125-liter sized beverages but excluded diet or other size beverages. Consumers received free 1.125-liter packages when they bought three packages of the same size and received free 2-liter packages when they bought two packages of the same size.
Mr. Imad al-Hindi, General Manager of NBC said that: "NBC seeks to make its products the first choice for the Palestinian consumer. The Company is keen to introduce the best quality campaigns for the Palestinian consumer. NBC offers its products with international standards of quality that meet the needs of the market and aspirations of the Palestinian consumer for superior quality. Therefore, NBC re-innovate its promotional campaigns to cover all Palestinian territories and all segments of the society in order to inform the Palestinian consumer of the quality of Palestinian products that 100% made by Palestinians.”
Mr. al-Hindi explained that: "Such campaigns signify the endeavor of the Company to be constantly present with the consumers in all areas and in all social and family occasions. Our first slogan is to draw a smile on the faces of our consumers.”
He expressed his gratefulness to the Palestinian consumers who trusted the products of NBC because such trust has supported the Company’s position among other competitors in the Palestinian market and encouraged it to maintain the good quality of its products, which in turn supported the standing of the Palestinian beverages sector on the regional map.
