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19-08-2013


Under the slogan Joy is coming to you , National Beverage Company launches the events of ‘Joy and Happiness’ Campaign




Under the slogan "Joy is coming to you",
National Beverage Company launches the events of ‘Joy and Happiness’ Campaign
 
Ramallah– al-Hayat - The National Beverage Company Coca-Cola/Cappy announced the launch of a new campaign entitled “Joy is coming to you".  This campaign is a continuation of the distinctive and surprising activities always created by the NBC for the Palestinian consumers. Under the campaign, the NBC calls the consumers to participate in the distinctive events that will add an atmosphere of joy and happiness throughout the period of the campaign.
The NBC’s Truck of Happiness will tour the towns and villages of the West Bank in order to spread happiness and joy for all families.  In each time, the truck will surprise the population in the areas to be visited, and will distribute many distinctive and delightful gifts and surprises to passers-by and participants in the events.  
Mr. Imad al-Hindi, General Manager of the National Beverage Company Coca-Cola/Cappy, commented on this campaign, saying: “We are always keen to get to the consumers through a special and distinctive event to bring joy and happiness to them.  The “Joy is coming to you” campaign from the NBC is one more event of the series of quality and special events carried out by the NBC to communicate with the citizens in a joyful manner reflecting the company's distinctive relationship with consumers. "
“Through such special campaigns, the company aims to share the journey of success that has been achieved, and still being achieved, by the company with the consumers who are the main partner for us. The company also aims to spread happiness and joy in the Palestinian streets, particularly under the difficult economic conditions experienced by the Palestinian people,” he added.
It is worth mentioning that the “Joy is coming to you” Truck will tour the towns and villages of the West Bank according to a program specially prepared for this campaign to reach every street and every Palestinian citizen.  The campaign will continue for one month during which many free drinks and other valuable gifts will be distributed.